V Gallery Vodka
V Gallery describe themselves as ‘artistic’ vodkas. The brief was to update the existing brand look, packaging & mini-sets for the fours flavours.
The concept is to package the vodka in an art gallery inspired packaging. I created four individual looks with a common feel for each flavour in the range, a gift set and website. The minimalist style channels the idea of the white space of an art gallery as well as the cleanness of the spirit with a subtle hints of flavours. The colour contrast helps high shelf impact and a gives good understanding of the collection.