Rascals Brewing Co.
Rascals make bold & innovative craft beer in Ireland. In a culture where craft can be quite saturated they wanted to bring their unique beers
to consumers in an approachable, proud and honest way!
In a market that is saturated the concept is to declutter the complexity & speak cheekily but honestly, directly to the customer. Their beers
have fun yet descriptive product names, giving them centre-stage on each can / badge. For the advertising the aim is to intoduce the brand to people. “Speaking your Language” is the thread that will introduce Rascals as a brand that understands the essence of Dublin people & what they want, which connects the brand directly
Rascals Brewing Company