Lady Rose Wine

The main challenge with this project was the fact that low-cal wine is a new variety of product. To hit the market, the identity needed to bring the information that a low-cal wine is a ‘good wine’, with the added benefit of being low-cal.  The low calorie call out is either a tag or removeable sticker.

 

From the name to the feel of the bottle, we have communicated a notion of quality and fineness. Targetted to women mainly, Lady Rose would be the good partner for unwinding at home or with friends, from time to time, without guilt!

CLIENT:

Off Piste Wines

T

D

YEAR::

2014

Copyright 2016. All work designed with love by Triona O'Donoghue.