Lady Rose Wine
The main challenge with this project was the fact that low-cal wine is a new variety of product. To hit the market, the identity needed to bring the information that a low-cal wine is a ‘good wine’, with the added benefit of being low-cal. The low calorie call out is either a tag or removeable sticker.
From the name to the feel of the bottle, we have communicated a notion of quality and fineness. Targetted to women mainly, Lady Rose would be the good partner for unwinding at home or with friends, from time to time, without guilt!
Off Piste Wines