a Different Angle
ASG is a global special packaging company with have a reputation in home ent. but provide services to the luxury & beverage industry too. The brief was to create concepts for advertising
in print trade magazines. “Packaging from a different angle” was conceptualised because it hints that ASG can use their knowledge from Home Ent. special packaging and transfer it to any other industry.
The slogan is “Packaging from a Different Angle” & each advert has an design related quote to inspire confidence. These quotes are written upside-down, engaging with the reader and provoking the action of turning.
Do it Big or Stay in Bed
Simplify to Amplify
Emotions Speak Louder Than Words